Client Snapshot

Babyshop Arabia
A leading fashion and accessories retailer for children across the MENA region, known for its family-friendly events and brand collaborations.

The Challenge

Babyshop needed TikTok-friendly content created at an upcoming Lilo & Stitch-themed event. The content had to involve mom bloggers and their children in a way that felt fun, on-trend, and engaging while also being quick to shoot and seamlessly integrated into the live event without disrupting the flow.

Our Approach

• Researched TikTok trends that were safe, entertaining, and easy to execute with both moms and kids.
• Developed a playful “Silent Interview” concept using a Stitch plush toy as a prop. Instead of speaking, moms and kids would answer fun, light-hearted questions by pointing to the toy—keeping it on-brand and visually engaging.
  • Questions included: “Who gives the best hugs in the family?”, “Who can eat all the cookies in one go?”, and “Who dances like no one’s watching?”
• Shot an additional TikTok video using a trending format where a mom blogger playfully chases the camera toward a goodie bag. Text overlay: “When the goodie bag is so cute… you need one too.”
• Created a third, wholesome TikTok showing a child running toward her mom for a big hug tapping into the trend “Probably needed a hug but…” and flipping it with “Probably wanted a hug… and got the warmest hug ever.”
• Finalized and pre-approved all three ideas after concept testing and brainstorming with the brand team.

The Impact

• The videos successfully captured the essence of the event while delivering on TikTok’s need for light, relatable, and shareable content.
• The two main videos saw strong engagement:
  • Silent Interview with Stitch: 361K views and 2.3K+ interactions
  • Goodie Bag Chase: 434.2k views and 1.6K+ interactions
• The third video was posted as a Story, providing dynamic coverage of the pop-up experience.
• The fast delivery and event-friendly shooting style helped Babyshop stay culturally relevant while showcasing their activation in real-time.

Services Delivered

• Content Research & Conceptualization
• On-site Content Creation & Post-production (2 rounds of revisions)
• Fast-turnaround Asset Delivery for Immediate Posting

Visual Showcase