Play. Connect. Repeat: How Hungarian Games Found Its Voice

A unique experiential venue in the UAE offering escape rooms, a specialty café, and an interactive art studio.

Despite an exciting and diverse offering, Hungarian Games lacked digital traction. A refreshed brand identity and content approach helped it reconnect with its audience—and fill rooms fast.

Client Snapshot

Client: Hungarian Games
Sector: Entertainment (Escape Rooms, Café, Art Studio)

The Challenge

• No cohesive brand identity across escape room, café, and art studio experiences.
• Low engagement on Instagram and minimal digital visibility for offline activities.
• Inconsistent messaging made it hard to attract families, groups, and young adults alike.
• Missed opportunities during high-traffic festive periods like Eid and school holidays.

Our Approach

• Performed a detailed competitor benchmarking across local entertainment venues to identify narrative and positioning gaps.
• Developed a unified brand voice that captured the adventurous, social, and creative sides of the business.
• Introduced community-centric storytelling across Instagram and TikTok, featuring user-generated content, behind-the-scenes stories, and team member highlights.
• Rebuilt the content calendar to balance event-based promotions, visual consistency, and local cultural relevance.
• Designed and executed influencer campaigns to boost footfall and build brand familiarity among young adult segments.
• Optimized visuals and CTAs to increase event bookings and real-world visits.

The Impact

• Achieved record-breaking occupancy during the Eid 2024 campaign, with full bookings across escape rooms
• Grew social media engagement by over 200% in 8 weeks, especially on Instagram Reels and TikTok
• Significantly increased walk-in traffic and advance bookings through influencer-led visibility
• Reinforced a cohesive brand identity, making the venue more memorable and discoverable across digital channels
• Built a loyal community following, driving repeat visits and stronger off-peak attendance

Services Delivered

• Social Media Strategy & Management
• Content Creation
• Graphic Design
• Social Media Ads
• Influencer Marketing

Visual Showcase