A leading fashion and accessories retailer for children across the MENA region, known for its family-friendly events and brand collaborations.
The Challenge
Babyshop needed TikTok-friendly content created at an upcoming Lilo & Stitch-themed event. The content had to involve mom bloggers and their children in a way that felt fun, on-trend, and engaging while also being quick to shoot and seamlessly integrated into the live event without disrupting the flow.
Our Approach
- Researched TikTok trends that were safe, entertaining, and easy to execute with both moms and kids.
- Developed a playful "Silent Interview" concept using a Stitch plush toy as a prop. Instead of speaking, moms and kids would answer fun, light-hearted questions by pointing to the toy, keeping it on-brand and visually engaging. Questions included: "Who gives the best hugs in the family?", "Who can eat all the cookies in one go?", and "Who dances like no one's watching?"
- Shot an additional TikTok video using a trending format where a mom blogger playfully chases the camera toward a goodie bag. Text overlay: "When the goodie bag is so cute… you need one too."
- Created a third, wholesome TikTok showing a child running toward her mom for a big hug, tapping into the trend "Probably needed a hug but…" and flipping it with "Probably wanted a hug… and got the warmest hug ever."
- Finalized and pre-approved all three ideas after concept testing and brainstorming with the brand team.
The Impact
The videos successfully captured the essence of the event while delivering on TikTok's need for light, relatable, and shareable content. The two main videos saw strong engagement:
- Views on Silent Interview with Stitch (2.3K+ interactions)
- 361K
- Views on Silent Interview with Stitch (2.3K+ interactions)
- Views on Goodie Bag Chase (1.6K+ interactions)
- 434.2K
- Views on Goodie Bag Chase (1.6K+ interactions)
- The third video was posted as a Story, providing dynamic coverage of the pop-up experience.
- The fast delivery and event-friendly shooting style helped Babyshop stay culturally relevant while showcasing their activation in real-time.
