The Fabrique aimed to create a niche and specialize themselves by providing Halal charcuterie as well as bringing in premium meat for their community.

Client Snapshot

Client: The Fabrique
Sector: F&B / Halal Butchery

In a crowded digital food space, The Fabrique carved a niche by blending cultural authenticity with bold storytelling—educating audiences on halal charcuterie while building viral traction across social platforms.

The Challenge

Needed to build a distinct voice in a highly saturated F&B digital space and educate new customers about halal charcuterie.

Our Approach

• Created a narrative-led content calendar, humanized the founders’ journey, and doubled down on visual differentiation. Focused on TikTok and Instagram for native reach.

The Impact

Our organic content strategy proved highly successful with multiple posts achieving viral status and racking up millions of views. This increased followers by 57k (19k to 76k), expanding reach. This success was driven by our understanding of audience preferences and tailored content, including music and visuals.

• Gained over 57,000 new followers organically (19k to 76k)
• Multiple viral videos with millions of views
• Boosted direct orders and brand recall

Services Delivered

• Social Media Strategy & Management
• Content Creation
• Graphic Design

Visual Showcase