Premium home improvement retailer for bath and kitchen solutions, based in the UAE.

Operating in a highly competitive space, Utopia Bath & Kitchen aimed to elevate its brand perception and become the go-to choice for both end-consumers and the professional design community.

Client Snapshot

Client: Utopia Bath & Kitchen
Sector: Home Improvement / B2C Retail

The Challenge

• Lacked clear differentiation in a saturated home improvement and interiors market.
• Needed to build credibility among interior designers, architects, and contractors.
• Required stronger digital-to-physical showroom funnel to drive qualified footfall.
• Limited brand recognition beyond walk-in retail exposure.

Our Approach

• Designed a segmented content strategy across Instagram, Facebook, and LinkedIn to target both B2C and B2B audiences effectively.
• Highlighted product craftsmanship, quality assurance, and behind-the-scenes brand expertise to build industry trust.
• Humanized the brand through project features, testimonials, and design stories to appeal to homebuyers and design professionals alike.
• Launched conversion-optimized paid media campaigns focused on lead generation, driving showroom visits, and inquiry capture.
• Created a consistent visual identity aligned with premium retail expectations and interior design aesthetics.

The Impact

• 70% lead-to-customer conversion from paid campaigns
• Enhanced visibility in the B2B design ecosystem
• Increased traffic to physical showroom

Services Delivered

• Social Media Strategy & Management
• Content Creation
• Graphic Design
• Social Media Ads

Visual Showcase