A unique experiential venue in the UAE offering escape rooms, a specialty café, and an interactive art studio.
Despite an exciting and diverse offering, Hungarian Games lacked digital traction. A refreshed brand identity and content approach helped it reconnect with its audience and fill rooms fast.
The Challenge
- No cohesive brand identity across escape room, café, and art studio experiences.
- Low engagement on Instagram and minimal digital visibility for offline activities.
- Inconsistent messaging made it hard to attract families, groups, and young adults alike.
- Missed opportunities during high-traffic festive periods like Eid and school holidays.
Our Approach
- Performed a detailed competitor benchmarking across local entertainment venues to identify narrative and positioning gaps.
- Developed a unified brand voice that captured the adventurous, social, and creative sides of the business.
- Introduced community-centric storytelling across Instagram and TikTok, featuring user-generated content, behind-the-scenes stories, and team member highlights.
- Rebuilt the content calendar to balance event-based promotions, visual consistency, and local cultural relevance.
- Designed and executed influencer campaigns to boost footfall and build brand familiarity among young adult segments.
- Optimized visuals and CTAs to increase event bookings and real-world visits.
The Impact
- Social media engagement growth in 8 weeks
- 200%+
- Social media engagement growth in 8 weeks
- Record-breaking occupancy, fully booked escape rooms
- Eid 2024
- Record-breaking occupancy, fully booked escape rooms
- Achieved record-breaking occupancy during the Eid 2024 campaign, with full bookings across escape rooms
- Grew social media engagement by over 200% in 8 weeks, especially on Instagram Reels and TikTok
- Significantly increased walk-in traffic and advance bookings through influencer-led visibility
- Reinforced a cohesive brand identity, making the venue more memorable and discoverable across digital channels
- Built a loyal community following, driving repeat visits and stronger off-peak attendance
