The Fabrique aimed to create a niche and specialize themselves by providing Halal charcuterie as well as bringing in premium meat for their community.
In a crowded digital food space, The Fabrique carved a niche by blending cultural authenticity with bold storytelling, educating audiences on halal charcuterie while building viral traction across social platforms.
The Challenge
Needed to build a distinct voice in a highly saturated F&B digital space and educate new customers about halal charcuterie.
Our Approach
Created a narrative-led content calendar, humanized the founders' journey, and doubled down on visual differentiation. Focused on TikTok and Instagram for native reach.
The Impact
Our organic content strategy proved highly successful with multiple posts achieving viral status and racking up millions of views. This increased followers by 57k (19k to 76k), expanding reach. This success was driven by our understanding of audience preferences and tailored content, including music and visuals.
- New followers gained organically
- 57K+
- New followers gained organically
- Follower growth
- 19K to 76K
- Follower growth
- Multiple viral videos with millions of views
- Boosted direct orders and brand recall
