Client Snapshot

Client: Honcho Skincare
Sector: Men’s Grooming/Skincare

Men’s skincare and grooming brand, launched in the Middle East.

Skincare for men has often been sidelined. Honcho Skincare aimed to revolutionize men’s self-care by spotlighting skincare and mental well-being. Their mission: vegan, cruelty-free products with natural ingredients, delivered with humour to tackle tough topics impactfully.

The Challenge

Tackled deep-rooted cultural stigma around male self-care and skincare adoption in the Middle East.

Our Approach

• Created an irreverent, engaging brand voice to demystify skincare. Used meme culture, humor, and educational content to reposition Honcho as accessible yet effective.

The Impact

• Built strong brand identity as a bold, self-aware skincare player
• Rapid audience growth and positive engagement from male consumers
• Community-building around mental wellness and grooming

Services Delivered

• Social Media Strategy & Management
• Content Creation
• Graphic Design
• Social Media Ads

Visual Showcase