A premium brand entering a competitive luxury market, R'Rumi Diamond sought to establish credibility while breaking myths surrounding lab-grown diamonds in the GCC region.
The Challenge
Consumers in the GCC often associate diamonds with tradition and mined rarity. Misconceptions around lab-grown alternatives presented a barrier to trust, quality perception, and adoption, especially in high-end segments.
Our Approach
- Educational content in Arabic and English across Instagram & Facebook to address skepticism and build transparency.
- Luxury-focused storytelling through photo and video shoots, creating a high-end visual brand language.
- Targeted GCC ad campaigns to position the brand competitively and expand reach beyond Dubai.
The Impact
- Instagram engagement in 60 days
- 3x
- Instagram engagement in 60 days
- Instagram engagement increased by 3x in 60 days
- Improved brand perception with premium content
- Built a loyal luxury-focused audience in UAE and KSA
- Distinctive positioning away from traditional jewelers.
